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May 21, 2021
Auction NOW OPEN for Bidding

The Holstein Plaza Online Embryo Auction is NOW OPEN for bidding. This sale numerous packages of IVF, Sexed, Conventional, Type, Index, Show-Winning, All-American cow families, a unique Wagyu offering and the industry's hottest sires including Ahead, AltaFandom-P, Bigshot, Helix, Hoosick, Jagger, Latenite-Red, Mcdonald-P-Red and more! VIEW AUCTION

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May 21, 2021
Dior-Red Now 3 Star Brood Cow

Ms Hartford JBR Dior-Red, owned by Comfort and Thurler Holsteins, is now a 3 Star Brood Cow! To become a Star Brood Cow, a dam must have at least two female progeny that contribute points for both production and type classification. Dior-Red has three daughters contributing to her 3 Star Status: Thurler Rubicon Mary VG-86, Thurler Rubicon Express VG-85, and Comfort Rubicon Noamy VG-88. Congratulations to Comfort and Thurler Holsteins!

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May 18, 2021
2020 Holstein USA Star of the Breed Winner

Introduced in 2007, the esteemed Star of the Breed award acknowledges an elite Registered Holstein cow that embodies outstanding production combined with exceptional type. Congratulations to the 2020 Star of the Breed, Eastriver Goldwyn Deb 176, owned by Andy Stuewe and Corey Feltmann.

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May 14, 2021
Western National Spring Show Grand Champions

The Western Spring National Holstein and Red & White shows have wrapped up in Richmond, Utah. Eddie Bue, of Wisconsin, was the judge for both shows.


Grand Champion Red & White Open & Junior Shows

Hol-Star Malo Roz-Red-ET (Malone), 1st Aged Cow, Owned by Connor Correia, Tulare, CA

Grand Champion Holstein Open Show

Ruann Doorman Jean-55162-ET (Doorman), 1st 5-Year-Old, Owned by Stephen & Patrick Maddox, Riverdale, CA

Grand Champion Holstein Junior Show

Canyon-Breeze U Arlette-ET (Numero Uno), 2nd Lifetime Production Cow, Owned by Hadley Ross, Mesa AZ


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May 13, 2021
FINAL HOURS, Auction Ends Today

Just a few hours remain on the Holstein Plaza Online Embryo Auction with lots beginning to close at 4 P.M. EST using the popcorn bidding system. Don't miss out on top offerings available from the best North American cow families.


Offerings include:

- Sexed JERICHO embryos with NO CONTRACT and the potential to be over +2950 GTPI

- Multiple chances to make RED calves backed by the Million Dollar Cow, Apple-Red

- Two high RZG offerings to make the next No. 1

- Several high indexing lots from Variant Red donor dams


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May 12, 2021
Four Generations of EX-94 or Higher

Selling now on the Holstein Plaza Online Embryo Auction are sexed Altitude-Red embryos from the RC Doorman daughter, Ms D Angel Denisha RC EX-94. Denisha completes four generations of show winning females scored EX-94 or higher. 


Ms D Angel Denisha RC EX-94

Ms Apples Angel RC EX-94 2E

KHW Regiment Apple-Red EX-96 4E

Kamps-Hollow Altitude RC EX-95 2E


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May 11, 2021
Wagyu Offering, Available Now!

Take home this offering of IVF BOND embryos from the deep, strong, fullblood Black Wagyu female, Hirashigezuru. These embryos are sired by BOND, the highest marbling bull in the breed. BOND & HIRASHIGEZURU make the perfect carcass/growth specialist cross. BID NOW

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May 11, 2021
High Indexing Variant Red Cow Families

Three offerings on the Holstein Plaza Online Embryo Auction come from high indexing Variant Red donors with the potential to make the next No. 1 female. This auction is open until Thursday, May 13th at 4pm EST, and will close using the popcorn bidding system. 


SEXED BIGSHOT x Comfort Thrlr Purs Friday - embryos from a RARE high GTPI female carrying both the Variant Red and Red Carrier Normal Red gene. Friday has a great productive life, over +1660 lbs of milk. and over +2800 GTPI.

SEXED HELIX x Thurler Skywalker Blanche-Red - embryos from a RARE RED SKYWALKER daughter, backed by the FOOLS GOLD FAMILY. Blanche-Red is from the same cow family as Champion-Red at +2994GTPI. Blanche's only daughter is the No. 2 LPI Red Heifer WORLDWIDE, the No. 2 Pro$ Red Heifer, and the No. 3 GTPI Variant Red Heifer.

SEXED ALTAFANDOM-P x Thurler Cmfrt Red Purse - embryos from the Variant Red Pursuit daughter backed by the GOLD DANCER's. 50% of these embryos will be RED FEMALES. Purse's full sister was the No. 1 Red and Polled female in 08/2020 and 12/2020. Her dam is a Top 10 GTPI Splendid P RC daughter in the breed and already milking 110 pounds at 96 days of her first lactation. This family consistently scores an average of 119 points above parent average.

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May 11, 2021
10 Generations of Excellent Jerseys

Cayenne Ripple completes 10 generations of Excellent Jersey's and her SEXED FERDINAND embryos have the potential to make the 11th generation. She is from the same family as SV Velocity Rosie EX-91% (2020 National Reserve Grand Champion), and is backed by EX-CAN 3E 5* Franken Monarch Rosel (Grand Champion Jersey, Royal Winter Fair '87 & '90). Log on now to place your bids on the Holstein Plaza Online Embryo Auction. VIEW OFFERING

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May 10, 2021
Elliott Receives 18th Honorary Klussendorf Award

Ken Elliott of Marshall, Wisconsin became the 18th recipient of the Honorary Klussendorf Award on Friday, April 30 during the Midwest National Spring Jersey and Red & White Shows held in Jefferson, Wisconsin. Considered the highest recognition bestowed on a dairy cattle showman in the United States, the Honorary Klussendorf Award mirrors the attributes of the Klussendorf Award and is presented in special recognition of a recipient’s involvement in the purebred dairy industry.


For the past two decades, Elliott has served as superintendent of the International Holstein Show at World Dairy Expo® and eight years as WDE Assistant Overall Superintendent. Elliott’s tenure as an Expo leader includes working with prominent dairymen such as W. Terry Howard, Bob Kaiser, Jim Crowley Jr., and Dave Bollig.


A 1978 graduate from the University of Guelph and its Ridgetown College, Elliott got his start working for Paperman Farm in nearby Woodstock, Ontario, Canada and then Doug Wingrove’s Allangrove Farm in rural Guelph. Next, the young Canadian headed stateside to California’s Pacific Coast where he worked for Marvin Nunes at Ocean View Farms, Windsor, California. Elliott and his wife, Kathy, eventually moved their young family to their own farm in Wisconsin.


As a farmer and breeder, Elliott excelled in his role as Holstein Superintendent at WDE. His connections with exhibitors spread across North America making him an asset to World Dairy Expo and throughout the stalling process at the annual event.


“Ken Elliott was a master at [stalling cattle and exhibitors],” shares former Expo Red & White Superintendent Bill Langel. “He knows everyone from coast to coast.”


Named in memory of Arthur Klussendorf, the Klussendorf Association first presented its namesake trophy in 1937. Most recently, the award presentation has occurred on the colored shavings at World Dairy Expo each fall. While the Klussendorf Association plans to meet this fall, the 27 living members cast a unanimous vote earlier this month to honor Elliott this spring.


Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. Crowds of 60,000 people, from nearly 100 countries, will return to Madison, Wis. for the 54th event, September 28 – October 2, 2021, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display.


Provided by World Dairy Expo