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December 15, 2021
Final 24 Hours, Log on NOW

Just 24 hours left on the Holstein Plaza Online Embryo Auction. Offerings sell from the best North American cow families direct from the top quality herds of Holstein Plaza members. Featuring numerous packages of IVF, Sexed, Conventional, Type, Index, All-American cow families, Dominant Red, and Jersey offerings and the industry's hottest sires including Analyst-Red, Doorman, Fugleman, Monteverdi, Showtime *RC, Victorius and more! VIEW AUCTION

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December 13, 2021

Don't miss your chance to make BIG TIME heifers by DELTA-LAMBDA, one of the hottest bulls in the breed, from Ernest-Anthony Debutante *RC, the Diamondback daughter of the one and only Dezi! VIEW LOT

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December 10, 2021
Auction NOW OPEN for Bidding

The Holstein Plaza Online Embryo Auction is NOW OPEN for bidding. Featuring numerous packages of IVF, Sexed, Conventional, Type, Index, All-American cow families and the industry's hottest sires. VIEW AUCTION

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November 30, 2021
Pine Tree Dairy Website Updated

Holstein Plaza members Pine Tree Dairy have updated their website. Updates inclue outstanding consignments on the Fun in the Sun sale on December 17th, and exciting information on great bulls they have bred in AI! Check out these updates here! 

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November 29, 2021
New Lot Added

New lot added to!

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November 29, 2021
Great Classification Results at Golden Oaks

Holstein Plaza members Golden Oaks Farms sees great success on recent visit from classifiers, higlighted by three cows recieving max scores!

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November 22, 2021
Classification Highlights from Mercuro Farms

Holstein Plaza members, Mercuro Farms recently had a visit from the classifier with fantastic results. Highlighting the day was three cows all being raised to EX-93! Read full article for more details!

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November 10, 2021
Holstein Plaza Success Story!

RUW-Schau took place last week in Germany with GRAND CHAMPION Red going to Tykie v. Awesome (Awesome x Barbwire x Strans-Jen-D Tequila-Red). Tykie is the result of embryos sold and shipped to Europe through the Holstein Plaza Online Auctions. Congratulations to owners Koster KG, Steinfurt! 

Create your own CHAMPION, new lineup of embryos sell December 10-16 on the Online Embryo Auction.

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September 30, 2021
NEW LOTS added to ShopEmbryo

Check out the new lineup of embryos currently being offered at

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September 7, 2021
New Genomic Females - September 2021

UNITED-PRIDE WLHSE 16398-ET tops the list of New Genomic Females after the September Intermediate Proof Run with +3116GTPI. Rounding out the top 5 on the list are:


3. SDG-PH 8543 TRIBUTE 7680-ET +3109G


5. LARS-ACRES SSI DRV 26435-ET +3093G