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March 23, 2020
Sired by Murphy

Three offerings on the Holstein Plaza Online Embryo Auction are sired by 551HO3992 MURPHY. Murphy is a high indexing sire with GTPI +2793, +978NM$ and +1609MILK. Check out the following offerings highlighted on this week's auction. All three donors have high gRZG scores over +150.

Lot 2: SEXED MURPHY x Blanche-Red - Blanche is a beautiful rare Red, Skywalker daughter from the same family that has produced the No. 1 gRZG Polled female in the world. VIEW OFFERING

Lot 13: SEXED MURPHY x Duchess - This bull producing pedigree is rarely offered to the public. Now is your chance to take home embryos from Duchess at an affordable price. VIEW OFFERING

Lot 14: IVF SEXED MURPHY x Saucer - Another Skywalker daughter who traces back directly to the 34 Star Brood Cow, EX-94 Lylehaven Lila Z. VIEW OFFERING

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March 20, 2020
Online Embryo Auction NOW OPEN

The next edition of the Holstein Plaza Online Embryo Auction is NOW OPEN for bidding. Log on now and check out some of the exciting offerings direct from the top herds of Holstein Plaza members. VIEW AUCTION

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March 20, 2020
World Dairy Expo releases statement on COVID-19

Message from Katie Schmitt, WDE Media Relations Specialist ..

World Dairy Expo is actively monitoring the ongoing public health risks associated with the COVID-19 global pandemic. Live events like Expo are in a particularly fluid state, with some future events continuing as planned and others facing cancellation or postponement.

At this time, WDE is moving ahead with plans for World Dairy Expo 2020 and has no intention of cancelling or postponing the show. However, the health, well-being and safety of exhibitors, attendees and volunteers are of the utmost importance and will guide our future decision making.

The Board of Directors and staff of World Dairy Expo will continue to monitor this ongoing global situation and will weigh all options for the 2020 show. Information provided by public health officials, healthcare professionals and industry experts will drive decisions in the months ahead.

Thank you for your ongoing support of World Dairy Expo as well as your continued engagement during this unprecedented time. Be well, and we’ll see you in Madison, Wisconsin, September 29 – October 3.

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March 19, 2020
Wisconsin Dairy Showcase Show CANCELLED

Message from the Wisconsin Holstein Association:

The 2020 Wisconsin Dairy Showcase, scheduled for April 22-25, 2020 at the Alliant Energy Center has been canceled to comply with CDC and statewide restrictions on gatherings as a result of COVID-19. This is to protect the wellbeing of our exhibitors as well as the public.

The show will unfortunately not be rescheduled. Any exhibitor who has submitted an entry will receive a refund. The Wisconsin Holstein Association (WHA) staff will be working on this in the coming week or two.

The WHA staff is working on a plan for the Treasure Quest that is hosted in conjunction with the show. We’d like to thank everyone for their understanding and patience.

Those with questions can contact WHA Director of Communications, Mara Budde at 800-223-4269 ext. 2, or Executive Show Committee Chair Steve Endres, 608-279-5952‬.

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March 17, 2020
The Best of Triple-T and Heath Sale RESCHEDULED

Update from Triple-T Holsteins:

Friends and fellow dairy enthusisiast, we have been challenged by the current global situation. However, our goal is to continue forward with the event while keeping everyone's safety and best interest in mind. Our consignors gave us their best and we have one heck of a lineup! The sale will go on and we are working hard to make these last minute changes to ensure a successful event! The Best of Triple-T and Heath Jersey Sale will now be held on:

SATURDAY, MARCH 28th - Sale to start at 12 noon sharp!

Location: Triple-T Holsteins

For hotels - we reccomend staying in Marysville, Ohio. There are several options available. Marysville is located approx 35 minutes from Columbus and 20 minutes from the farm. Message Jenny if you need help with lodging.

COWBUYER.COM will be onsite to provide online bidding for the sale. WE REQUIRE ONLINE REGISTRATION FOR THE SALE 1 HOUR PRIOR TO SALE TIME. Please plan accordingly.

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March 17, 2020
NEW DONORS for MD-West-View Genetics

Two new donors have been added to the lineup for MD-West-View GeneticsDuckett Doorman Oynx is a doorman daughter x EX-93 OrangeCrush x EX-94 Mudpie x 2019 NOMINATED Cow of the Year, EX-96 Jasmin. Winright Solomon Liberty is the Solomon granddaughter to 2019 Grand Champion of the Royal Winter Fair, EX-95 Idee Windbrook Lynzi. VIEW BREEDER PAGE

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March 17, 2020
Holstein Association USA Adjusts TPI® Formula

Brattleboro, Vt., March 3, 2020 — With April 2020 proofs, Holstein Association USA will make updates to the Total Performance Index® (TPI®) Formula.

The Holstein Association USA, Inc. Genetic Advancement Committee met in January 2020 to review genetic progress of the breed and analyze the current and forecasted changes in milk pricing. They identified improvements for the TPI formula and brought these recommendations to the Holstein Association USA board of directors on February 12. The new TPI formula, approved by the board of directors, will be implemented with the April 2020 genetic evaluations.

Key points are:

  1. Modify the weightings of PTA Fat and PTA Protein
    PTA Fat and PTA Protein will now receive equal weighting of 19 percent.
  2. Feed Efficiency formula is being updated
    Using the most recent economic assumptions for Cheese Merit $, based on United States Department of Agriculture (USDA) research.
  3. Council on Dairy Cattle Breeding (CDCB) Health traits are now included
    Health traits, developed by the CDCB, will be added: Milk Fever, Displaced Abomasum, Ketosis, Mastitis, Metritis and Retained Placenta. All traits are then combined into a Health Trait Index for an overall economic value.
  4. Feet & Legs Composite (FLC)
    FLC formula is being modified to include Rear Legs — Side View as a two-way trait, having an intermediate optimum.
  5. Fertility Index will now include a new trait — Early First Calving
    Total weighting on all fertility traits remains unchanged at 13 percent of the TPI.
  6. The weighting for Productive Life will increase by 1 percent.
    The 1 percent was taken from Dairy Form.
  7. Update standard deviations for existing traits
    Standard deviations are periodically updated to reflect changes made to genetic evaluations by Holstein Association USA and the Council on Dairy Breeding.

Utilizing quality genetics is one of the best ways to lower cost of production and achieve profitability, and the new April 2020 TPI formula will help meet that goal. Based upon USDA economic values, an average daughter of a Top 100 TPI bull will generate $486 more net profit over her lifetime versus a typical daughter from an average available A.I. bull. The accompanying graph illustrates the sources of additional income. Higher production, good conformation and longer herd life, coupled with improved health, fertility and better calving are all built into the new and improved TPI formula.

For more information on the genetic evaluations, visit

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March 17, 2020
MD-West-View Consigns MACI to March Madness Sale

MD-West-View Genetics has consigned Milksource Doorman MACI to the 2020 March Madness: All Breeds Sale. Maci is the Doorman daughter to Royal Winter Fair, Grand Champion, Charwill Attic MARCY. Bid last on this proven donor dam backed by a proven show cow family. VIEW BREEDER PAGE

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March 13, 2020
Larson Acres to host Makin' Memories Project Calf Tag Sale

Mark your calendar for April 3! Larson Acres is hosting their Makin' Memories Project Calf Tag Sale featuring affordable show-aged heifers for all ages! 

If you are a 4-H or FFA member that would like to purchase a dairy project heifer from a great cow family, look no further! Get ready to make new memories with a selection of show-age heifers that will be priced to sell from some of our most successful cow families! They've been great memory-makers for our kids, and we're excited to share these opportunities with you!

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March 12, 2020
FINAL HOUR of the Online Embryo Auction

Just one hour remains on the Holstein Plaza Online Embryo Auction. Log on now and place your final bids. Don't miss your chance to take home one or more of these exciting offerings. VIEW AUCTION