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March 9, 2021
Affordable Offerings under $400

The Holstein Plaza Online Embryo Auction is open for bidding until Thursday, March 11th. The auction will begin to close at 4 PM EST using the popcorn bidding system. Log on now and place your bids on several affordable offerings starting under $400 per embryo!


IVF SEXED JOSE x OCD Hotjob Tabora 49879


SEXED NOBLE x Peak Zrnica Fwheel 60927

SEXED REASON x Ms Modesty Mary 23708

SEXED SOLUTION x Pen-Col Modesty Bernita

SEXED WRATH x Winstar Rockstar 4602

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March 8, 2021
Show Winning Potential

Selling now on the Holstein Plaza Online Embryo Auction are several offerings with huge show winning potential. Log on now and place your bids on offerings from some of the top All-American, show winning pedigrees. 


IVF SEXED FITTERS CHOICE x Idee Doorman Lysa or IVF SEXED DELTA-LAMBDA x Idee Doorman Lysa - Lysa was the 2019 Reserve All-America and Reserve All-Canadian Junior 3-Year-Old, and was the 2nd place Junior 3-Year-Old at World Dairy Expo. Her dam was the Grand Champion Holstein at the 2019 Royal Winter Fair.


SEXED DELTA-LAMBDA x Ernest-Anthony Dynasty - Dynasty's dam was Supreme Champion Cow at the Maryland State Fair in 2017 & 2018, and earned Unanimous All-American and Unanimous All-Canadian titles in 2015.


SEXED SOLOMON x Gold-Barbara Be Defiant - Be Defiant is the VG-88 Defiant daughter to 2019 WDE Grand Champion Holstein and 2019 & 2020 All-American Production Cow, EX-96 3E Butz-Butler Gold Barbara.

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March 8, 2021
Make SLICK Calves with These Offerings

The Holstein Plaza Online Embryo Auction is open for bidding until this Thursday, March 11. The auction will close at 4:00 pm EST using the popcorn bidding system. Two offerings sell with the potential to make SLICK calves!


IVF SEXED JOSE x OCD Hotjob Tabora 49879 - embryos from the AltaHotjob daughter with extreme type and outstanding udder composite while maintaining over +2750GTPI and +530NM$.


IVF LONE RANGER x TJR Rolan 3253 - embryos from the high milk donor sired by Rolan and backed by the famous Rudy Missy family. 3253 combines solid +1.09PTAT with +2767GTPI and over +1700 pounds of milk!

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March 8, 2021
Brigeen Farms Consigns to Massachusetts Blue Ribbon Calf Sale

Brigeen Farms has announced their consignment to the Massachusetts Blue Ribbon Calf Sale. Brigeen Hancock Wish-ET is a full aged September calf direct from EX-92 Juniper Wish Come True. Wish scores nearly +3.00 PTAT, over +2.20 UDC, and over +1.00 FLC. Don't miss this great opportunity to buy into a great cow family!

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March 5, 2021
Auction OPEN for Bidding

The Holstein Plaza Online Embryo Auciton is NOW OPEN for bidding. Offerings sell from the best North American cow families direct from the top quality herds of Holstein Plaza members. Featuring numerous packages of IVF, Sexed, Conventional, Type, Index, Show-Winning, All-American cow families and the industry's hottest sires including Captivating, Delta-Lambda, Fitters Choice, Jagger, Taos, Solomon, Solution and more! VIEW AUCTION

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March 4, 2021
Holstein Canada Award Winners Announced

Holstein Canada has announced results for the new annual Holstein Canada Awards. These awards are given to individual animals and herds owned by Holstein Canada members, and will be announced on March 1st of each year. Awards are based on lactations terminated in the previous calendar year. The total production for the entire lactation is indicated and animals must be registered with greater than or equal to 75% purity. Award categories include Daily Production Champion, Outstanding Production Champions, and Herd of Distinction Awards.


To be eligable for the Daily Production Champion Award, animals must be 60 months of age or older and have completed a minimum of four lactations. Animals are ranked in order of top kilograms of milk per day of life. Total milk, fat and protein values are divided by the number of days of life (birthdate to completion of lactation). Awards are based on lactations completed in 2020.


Outstanding Production Champions are determined by the total milk produced by age at completion of their last lactation in 2020, and awarded within each age group. 


Evaluation of all cows in the herd having completed a lactation in 2020 is done to determine winners of the Herd of Distinction Award. Lifetime milk production of all animals in the herd who have completed a lactation in 2020 are used to calculate the Milk Herd average. Awards are then grouped by herd size (herd size = number of animals completing a lactation in 2020). 


View a full list of award winners at

Click to enlarge - Kamps-RX AppleB Addie-Red-ET VG-89 90-MS
March 3, 2021
NEW VG-89 2-Year-Olds

Holstein USA has released the list of High Scoring 2-Year-Olds for February 2021. Topping the list are four females earning the classification score of VG-89. 


Kamps-RX AppleB Addie-Red-ET VG-89 90-MS  

*Addie-Red was the winning Summer Yearling, 2019 WDE R&W Show

Le-O-La Kingdoc Carry-ET VG-89

Ruann Doc Glory-83405-ET VG-89 

Ruann Jest Kingpin-80236 VG-89 


Congratulations to all breeders and owners of these tremendous young females!

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March 3, 2021
World Dairy Expo Update

Plans for the 54th World Dairy Expo®, set for September 28 through October 2, continue to progress at the Alliant Energy Center in Madison, Wisconsin. Expo recognizes that uncertainty remains surrounding future health regulations that may govern Madison this fall at the time of WDE 2021. To best understand these factors as the COVID-19 pandemic persists, Expo has met with Dane County and Alliant Energy Center officials regarding current and potential future local COVID-19 restrictions. Communication with these officials continues as additional clarity is sought.


Due to World Dairy Expo’s role as the gathering place of an essential global industry, the organization’s leadership is simultaneously exploring alternative venues for hosting the 2021 show. Requests for proposal were sought throughout February. At this time, Expo is not at liberty to disclose which venues are being considered. A decision regarding the location of World Dairy Expo 2021, in its entirety, will be made by the WDE Executive Committee later this spring after all options and implications are thoroughly reviewed.


World Dairy Expo leaders remain steadfast in their commitment to gathering the global dairy industry again on the colored shavings, on the Trade Show floor, and in The Tanbark this fall at World Dairy Expo 2021.


Information provided by World Dairy Expo

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March 3, 2021
Brigeen Farms Announces Consignments to Spring Tag Sale

Brigeen Farms has announced their consignments to the New England Spring Classic Tag Sale. Brigeen Unst Acelyn-Red-ET and Brigeen ST Chief Ivanka will be available for purchase during the tag sale on April 9-11, 2021. Acelyn-Red is an early June 2020 Unstopabull-Red daughter from Ms Blondin Int Acelyn-Red EX-90. She comes backed by fantastic brood cows including KHW Goldwyn Aiko EX-91 DOM and Kamps-Hollow Altitude EX-95 DOM. Ivanka is a full aged December 2020 Chief daughter backed by EX-94 Brigeen Lauthority Izzy. Don't miss your chance to buy, show, and breed these great heifers.

March 3, 2021
Habitan influence continues at AOT

The influence of Cookiecutter DTA Habitan VG-89 DOM continues for the AOT Genetics breeding program. Holstein USA released the High Ranking Genomic Young Bulls for March 2021 yesterday including four from AOT Genetics with three being granddaughters of Habitan. Also released yesterday was the High Ranking Genomic Young Females for March 2021 and of the Top 200, 20 were sired by AOT Silver Helix. Congratulations to David King, Midas Touch Genetics and Tom Kugler for the continued success and influence of the AOT Genetics program.